Explorations in Artificial Intelligence and Marketing
Selected Publications
Goktas, P. & Dirsehan, T. (2023), “Optimizing Customer Experience in Hospitality and Tourism with ChatGPT Plugins: A Strategic Guide”, SSRN, Doi: 10.2139/ssrn.4602852
Goktas, P. & Dirsehan, T. (2023), “Transforming the customer service landscape: Marketing research and conversational AI”, Quirk’s Media, Link
Dirsehan, T. & Polat, G. (2023), “ChatGPT! Sağlık Hizmetleri Pazarlamasında Nasıl Bir Devrim Beklemeliyiz?” (“ChatGPT! What Kind of Revolution Should We Expect in Healthcare Services Marketing?”), Harvard Business Review Türkiye, Link
Articles
Dirsehan, T. & Kadıoğlu, C.T. (2023),” Operationalizing Customer-perceived Value as an Emergent Variable: Empirical Evidence from Mobile Food Ordering and Delivery Applications”, Journal of Creating Value, 1-18. Doi: 10.1177/23949643231199
Dirsehan, T. & van Zoonen, L. (2022), “Smart city technologies from the perspective of technology acceptance”, IET Smart Cities, 4 (3). Doi: 10.1049/smc2.12040
Dirsehan, T. & Henseler, J. (2022), “Modeling indices using partial least squares: How to determine the optimum weights?”, Quality & Quantity. Doi: 10.1007/s11135-022-01515-5
Dirsehan, T. & Cankat, E. (2021), “Role of mobile food-ordering applications in developing restaurants’ brand satisfaction and loyalty in the pandemic period”, Journal of Retailing and Consumer Services. Doi: 10.1016/j.jretconser.2021.102608
Dirsehan, T. (2020), “Analysis of a Blockchain-Based Website using the Technology Acceptance Model: The Case of Save Ideas”, International Journal of Diplomacy and Economy. Doi: 10.1504/IJDIPE.2020.109630
Dirsehan, T. & Can, C. (2020), “Examination of Trust and Sustainability Concerns in Autonomous Vehicle Adoption”, Technology in Society, 63. Doi: 10.1016/j.techsoc.2020.101361
Dirsehan, T. & Kurtuluş, S. (2018), “Measuring Brand Image Using a Cognitive Approach: Representing Brands as a Network in the Turkish Airline Industry”, Journal of Air Transport Management, 67. Doi: 10.1016/j.jairtraman.2017.11.010
Eren-Erdoğmuş, İ. & Dirsehan, T. (2017), “Exploring Local vs Global Brand Associations in an Emerging Market using BCM Technique”, Qualitative Market Research: An International Journal, 20.3. Doi: 10.1108/QMR-04-2015-0027
Dirsehan, T. (2012), “Analyzing Museum Visitor Experiences and Post Experience Dimensions Using SEM”, Boğaziçi Journal: Review of Social, Economic and Administrative Studies, 1.26, pp. 103-125.
Book Chapters
Dirsehan, T. (2019), “Mapping Smart Mobility Technologies at Istanbul New Airport Using the Customer Journey”, in Bobek, V. (Ed.) Smart Urban Development, IntechOpen: London. Link
Dirsehan, T. (2015), “An Application of Text Mining to Capture and Analyze eWOM: A Pilot Study on Tourism Sector”, in Rathore, S. & Panwar, A. (Eds.) Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace, IGI Global: USA, pp. 168-186.
Dirsehan, T. (2015), “Building Innovative Competitive Advantage in the Minds of Customers”, in Brem, A. & Viardot, E. (Eds.) Adoption of Innovation, Springer: Switzerland, pp. 75-93.
Books
Dirsehan, T. (Ed.) (2020), Managing Customer Experiences in an Omnichannel World: Melody of Online and Offline Environments in the Customer Journey, Emerald Publishing: Bingley.
Dirsehan, T. (2019), Metafor Kullanımıyla Marka İmajı Ölçümü: Google ve Yandex (Brand Image Measurement with the Use of Metaphors: Google and Yandex), Marmara University Publishing: Istanbul.
Dirsehan, T. (2015), Marka Kavram Haritaları (Brand Concept Maps), Beta: Istanbul.
Köktürk, M.S., Çobanoğlu, E., Yalçın, M., Erdoğmuş, İ.E., Dirsehan, T. (Eds.) (2014), Pazarlama Vizyonunu Genişleten Yeniden Doğan Pazarlar (Emerging Markets Expanding Marketing Vision), Beta: Istanbul.
Conference Proceedings
Erdoğmuş, İ., Dirsehan, T. & Karakaya, M. (2017), “Determining Service Quality Dimensions of Social Commerce Websites”, 13th International Strategic Management Conference, Podgorica: Montenegro.
