Industry-oriented projects
Leveraging Generative AI for Creative Marketing Solutions
Enhances brand engagement and innovation by generating unique content and personalized experiences at scale.
Preliminary/Fast Market Research through Secondary Data: Trends, Potential, and Insights
Reduces costs while obtaining fast and effective market knowledge.
Customer Experience Design: Persona Journey and Touchpoint Study
Increases customer loyalty, boosting sales and brand reputation.
Employee Experience Analysis with Q-Method
Increases employee satisfaction, enhancing productivity and reducing turnover rates.
User Experience Analysis for Employees and Customers: Technology Acceptance Models
Accelerates business processes and increases customer satisfaction with more effective use of technological tools.
Fishbone Diagram for Corporate Image Risk Identification: Root-Cause Analysis
Protects brand reputation and proactively identifies and mitigates potential risks.
Brand Image Measurement and Representation with Conceptual Maps
Identifies the strengths and weaknesses of the brand, aiding in strategic marketing decisions.
Academic Monitoring of Marketing Trends
Keeps up with current marketing trends, quickly adapting to industry changes and gaining a competitive edge.
