Adopt, Adapt, Add Value
Welcome to the dynamic world of marketing, where adopting new technologies, adapting them to unique challenges, and creating unique value are at the forefront of discovery and success!
Marketing Research
User Experience
Inputs and Outputs of Technology Adoption
Innovation
Services
Brands
Areas of Interest
About
Dr. Taşkın Dirsehan (ORCID: 0000-0002-3599-0951) is a Professor of Marketing at Marmara University, complemented by his Ph.D. in Marketing from Istanbul University, where he specialized in consumer perception and brand equity. An esteemed author for Harvard Business Review Türkiye, he also broadens his academic reach internationally as a visiting researcher at Erasmus University Rotterdam and the University of Twente in the Netherlands. Dr. Dirsehan's research primarily focuses on the intersection of technology and marketing, especially its influence on consumer behavior and market trends.
